000 00787nam a2200253Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0894261258
041 _aeng
082 _a658.802
_bLAR
100 _aLarrenche, Jean-Claude
245 0 _aInstructor's manual markstart 2 : a marketing strategy simulation
_cby Jean Claude Larreche and Hubert Gatignon
260 _aRedwood City:
_bThe Scientific Press
_c1990
300 _avii, 86p., app.
_c28 cm x 21 cm
365 _aDf.
_b3250.00
650 _aapplication
650 _abasic AO scenario
650 _ainstructor's software
650 _amarkstart
650 _apedagogical process
650 _asimulation model
700 _aGatignon, Hubert
942 _2Dewey Decimal Classification
_cBK
999 _c3838
_d3838