000			00984nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0899305377
082			_a659.1019 _bEMO
100			_aAgres, Stuart J. (ed.)
245		0	_aEmotions in advertising : theoretical and practical explorations
260			_aWestport: _bQuorum Books _c1990
300			_axviii, 383p., ind. _c24 cm x 16 cm
365			_aINR _b2460.3 _d00
541			_d1995-11-09
650			_aadvertising
650			_aconceptual issues
650			_aconsumer responses
650			_aepilogue
650			_ahuman information processing
650			_aimpact of emotional advertising
650			_ameasurement issues
650			_apsychological aspects
650			_aresearch
650			_astimuli viewer characteristics
650			_astimuli-viewer interactions
650			_atheoretical approaches
700			_aEdell, Julie A. (ed.)
700			_aDubitsky, Tony M. (ed.)
942			_cBK _2ddc
999			_c3841 _d3841