000			01111nam a2200421Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0923044019
041			_aeng
082			_a659.1 _bKEI
100			_aAdler, Keith
245		0	_aAdvertising resource handbook _cby Keith Adler
260			_aMichigan: _bAdvertising Resources Inc. _c1989
300			_axiv, 231p., ind. _c23 cm x 16 cm
365			_a _b
650			_aadvertising
650			_aadvertising environment
650			_aadvertising research
650			_aanalysis
650			_aconcepts
650			_acopywriting
650			_acreative strategy
650			_adirect mail
650			_aeconomic system
650			_ahandbook
650			_amanual
650			_amarketing
650			_amedia strategies
650			_aobjectives
650			_aproduction
650			_apromotional strategy
650			_apublic relations
650			_aregulations
650			_asocial conflicts
650			_atechniques
650			_aunderstanding consumers
942			_2Dewey Decimal Classification _cBK
999			_c3855 _d3855