000 00948nam a2200313Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0931030048
082 _a659.1072
_bPRO
100 _aHunt, H. Keith (ed.)
245 0 _aProceedings of the annual conference of the American Academy of Advertising 1981
260 _aProvo:
_bAmerican Academy of Advertising,
_c1980.
300 _ax, 147p.
_c28 cm x 21 cm
365 _aUSD
_b16
_d00
541 _d1995-03-13
650 _aaccreditation
650 _aattitude readership behaviour
650 _abilling accounting practices
650 _abrand advertising
650 _acirculation
650 _aconsumer advertising
650 _aconsumer behaviour
650 _aconsumers response
650 _aintention model
650 _amonopolist to competitionrs
650 _astrategy
650 _atelevision advertising course
650 _avoice analysis
942 _cBK
_2ddc
999 _c3865
_d3865