000 | 00948nam a2200313Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0931030048 | ||
082 |
_a659.1072 _bPRO |
||
100 | _aHunt, H. Keith (ed.) | ||
245 | 0 | _aProceedings of the annual conference of the American Academy of Advertising 1981 | |
260 |
_aProvo: _bAmerican Academy of Advertising, _c1980. |
||
300 |
_ax, 147p. _c28 cm x 21 cm |
||
365 |
_aUSD _b16 _d00 |
||
541 | _d1995-03-13 | ||
650 | _aaccreditation | ||
650 | _aattitude readership behaviour | ||
650 | _abilling accounting practices | ||
650 | _abrand advertising | ||
650 | _acirculation | ||
650 | _aconsumer advertising | ||
650 | _aconsumer behaviour | ||
650 | _aconsumers response | ||
650 | _aintention model | ||
650 | _amonopolist to competitionrs | ||
650 | _astrategy | ||
650 | _atelevision advertising course | ||
650 | _avoice analysis | ||
942 |
_cBK _2ddc |
||
999 |
_c3865 _d3865 |