000			00802nam a2200241Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0931030064
082			_a659.1072 _bPRO
100			_aJugenheimer, Donald W. (ed.)
245		0	_aProceedings of the 1983 convention of the American Academy of Advertising
260			_aLawrence: _bAmerican Academy of Advertising, _c1983.
300			_avii, 169p. _c28 cm x 21 cm
365			_aUSD _b16 _d00
541			_d1995-03-13
650			_aadvertisement content creativity
650			_aadvertising and the public
650			_aadvertising audience effects
650			_aAEJMC qualitative research
650			_abehavioural implications of advertising
650			_amedia research
650			_atheoretical educational research
942			_cBK _2ddc
999			_c3867 _d3867