000			00963nam a2200301Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0931030099
082			_a659.1072 _bPRO
100			_aLarkin, Ernest F. (ed.)
245		0	_aProceedings of the 1986 conference of the American Academy of Advertising
260			_aNorman: _bAmerican Academy of Advertising, _c1986.
300			_aix, 184p., ind. _c28 cm x 21 cm
365			_aUSD _b16 _d00
541			_d1995-03-13
650			_aadvertising and promotion
650			_aadvertising effects
650			_aalcoholic beverage advertising
650			_abroadcast advertising
650			_acopy research
650			_adefining advertising research
650			_ainternational advertising
650			_amedia audience
650			_amicro computer in advertising research
650			_aprofessional advertising
650			_asex in advertising
650			_ateaching techniques
942			_cBK _2ddc
999			_c3870 _d3870