000 | 00990nam a2200313Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0931030129 | ||
082 |
_a659.1072 _bPRO |
||
100 | _aRotzoll, Kim B. (ed.) | ||
245 | 0 | _aProceedings of the 1989 conference of the American Academy of Advertising | |
260 |
_aUrbana: _bAmerican Academy of Advertising, _c1989. |
||
300 |
_ax, 132p., ind. _c28 cm x 21 cm |
||
365 |
_aUSD _b16 _d00 |
||
541 | _d1995-03-13 | ||
650 | _aacademic agency research | ||
650 | _aadvertising business | ||
650 | _aadvertising management | ||
650 | _aadvertising media studies | ||
650 | _aadvertising message | ||
650 | _aadvertising research | ||
650 | _aapplied advertising research | ||
650 | _aarea of advertising controversy | ||
650 | _aaudience studies | ||
650 | _amedia planning | ||
650 | _amessage effects studies | ||
650 | _ateaching advertising | ||
650 | _ateaching in society course | ||
942 |
_cBK _2ddc |
||
999 |
_c3873 _d3873 |