000 00990nam a2200313Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0931030129
082 _a659.1072
_bPRO
100 _aRotzoll, Kim B. (ed.)
245 0 _aProceedings of the 1989 conference of the American Academy of Advertising
260 _aUrbana:
_bAmerican Academy of Advertising,
_c1989.
300 _ax, 132p., ind.
_c28 cm x 21 cm
365 _aUSD
_b16
_d00
541 _d1995-03-13
650 _aacademic agency research
650 _aadvertising business
650 _aadvertising management
650 _aadvertising media studies
650 _aadvertising message
650 _aadvertising research
650 _aapplied advertising research
650 _aarea of advertising controversy
650 _aaudience studies
650 _amedia planning
650 _amessage effects studies
650 _ateaching advertising
650 _ateaching in society course
942 _cBK
_2ddc
999 _c3873
_d3873