000			01056nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a093103017X
082			_a659.1072 _bPRO
100			_aKing, Karen Whitehill (ed.)
245		0	_aProceedings of the 1994 conference of the american academy of advertising
260			_aNew York: _bAmerican Academy of Advertising _c1994
300			_axx, 258p., ind. _c27 cm x 21 cm
365			_aUSD _b25 _d00
541			_d1999-01-20
650			_aadvertising
650			_aadvertising education
650			_aagency
650			_aapplied research
650			_achildren advertising
650			_aclaims
650			_acognitive
650			_acounterclaims
650			_aemotional responses
650			_aintegrated marketing communication
650			_amedia evaluation
650			_amedia models
650			_apolitical
650			_aproduct placement in film
650			_apublic service campaings
650			_aqualitative research
650			_asports marketing
942			_cBK _2ddc
999			_c3878 _d3878