000 01058nam a2200385Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0931030188
082 _a659.1072
_bPRO
100 _aMadden, Charles S. (ed.)
245 0 _aProceedings of the 1995 conference of the American Academy of Advertising
260 _aRichmond:
_bAAA
_c1995
300 _axii, 255p., ind.
_c27 cm x 21 cm
365 _aINR
_b708
_d00
541 _d1995-12-08
650 _aaffective effects
650 _aattitude towards advertising
650 _acognitive
650 _aconsumer perceptions
650 _aethnic minority portrayals
650 _agender
650 _ainteractive feature
650 _ainternational advertising
650 _ainvolvement
650 _amodeling media
650 _apublic service arena
650 _aqualitative methods
650 _aradio
650 _areal world chesapeake
650 _aregulation
650 _aresponse
650 _asex
650 _atruth
650 _avideotape
942 _cBK
_2ddc
999 _c3879
_d3879