000			01095nam a2200409Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0931030196
082			_a659.1072 _bPRO
100			_aWilcox, Gary B. (ed.)
245		0	_aProceedings of the 1996 conference of the American Academy of Advertising
260			_aTexas: _bThe University of Texas _c1996
300			_axiv, 266p. _c27 cm x 21 cm
365			_aINR _d00
541			_d1996-12-27
650			_aaccount planning
650			_aaccreditation
650			_abrand loyalty
650			_acigarettes
650			_acode of ethics
650			_aconsumer segments
650			_acreative
650			_acreative process
650			_across culture
650			_aeducation
650			_afrequency
650			_aintegrated marketing communications
650			_amedia plannig
650			_anegative ads
650			_areach
650			_aresponsive
650			_asmoking
650			_astalking consumer
650			_astimulus
650			_atechnological developments
650			_aweb
942			_cBK _2ddc
999			_c3880 _d3880