000 | 01052nam a2200361Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0931030226 | ||
082 |
_a659.1072 _bPRO |
||
100 | _aRoberts, Marilyn S. (ed.) | ||
245 | 0 | _aProceedings of the 1999 conference of the american academy of advertising | |
260 |
_aNew York: _bAmerican Academy of Advertising _c1999 |
||
300 |
_axvii, 302p., ind. _c28 cm x 22 cm |
||
365 |
_aINR _d00 |
||
541 | _d1999-07-17 | ||
650 | _aadvertising language | ||
650 | _aattitudes | ||
650 | _aaudiences | ||
650 | _acomparing channels | ||
650 | _aculturally speaking | ||
650 | _aeducation | ||
650 | _aemotional advertising | ||
650 | _ahigher education | ||
650 | _aindustrial job setisfaction | ||
650 | _ainternation advertising agencies | ||
650 | _amessage | ||
650 | _anewspaper comparisons | ||
650 | _apolitical | ||
650 | _apublic service | ||
650 | _asocial issues | ||
650 | _aweb advertising | ||
650 | _aweb internationlly | ||
942 |
_cBK _2ddc |
||
999 |
_c3882 _d3882 |