000 01166nam a2200385Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0931030234
082 _a659.1072
_bPRO
100 _aShaver, Mary Alice (ed.)
245 0 _aProceedings of the 2000 conference of the american academy of advertising
260 _aNew York:
_bAmerican Academy of Advertising,
_c2000.
300 _axvi, 241p., ind.
_c27 cm x 21 cm
365 _aINR
_d00
541 _d2000-11-25
650 _aadvertising regulation
650 _aadvertising standardization
650 _aadvertising strategies
650 _aagency concerns
650 _abanner advertising
650 _abranding in cyberspace
650 _acelebrity effects
650 _achanging cultures
650 _aissues on the www
650 _amedia and advertising
650 _aorientation towards advertising
650 _apeer approval
650 _apersuasion effects
650 _apolitical sites
650 _apublic advertising
650 _areligion gets advertising
650 _asex roles portrayals
650 _asmoking behaviour
650 _aweb
942 _cBK
_2ddc
999 _c3883
_d3883