000 | 01166nam a2200385Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0931030234 | ||
082 |
_a659.1072 _bPRO |
||
100 | _aShaver, Mary Alice (ed.) | ||
245 | 0 | _aProceedings of the 2000 conference of the american academy of advertising | |
260 |
_aNew York: _bAmerican Academy of Advertising, _c2000. |
||
300 |
_axvi, 241p., ind. _c27 cm x 21 cm |
||
365 |
_aINR _d00 |
||
541 | _d2000-11-25 | ||
650 | _aadvertising regulation | ||
650 | _aadvertising standardization | ||
650 | _aadvertising strategies | ||
650 | _aagency concerns | ||
650 | _abanner advertising | ||
650 | _abranding in cyberspace | ||
650 | _acelebrity effects | ||
650 | _achanging cultures | ||
650 | _aissues on the www | ||
650 | _amedia and advertising | ||
650 | _aorientation towards advertising | ||
650 | _apeer approval | ||
650 | _apersuasion effects | ||
650 | _apolitical sites | ||
650 | _apublic advertising | ||
650 | _areligion gets advertising | ||
650 | _asex roles portrayals | ||
650 | _asmoking behaviour | ||
650 | _aweb | ||
942 |
_cBK _2ddc |
||
999 |
_c3883 _d3883 |