000 01029nam a2200337Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0931030277
082 _a659.1072
_bPRO
100 _aCarlson, Les (ed.)
245 0 _aProceedings of the 2003 conference of the american academy of advertising
260 _aNew York:
_bAmerican Academy of Advertising,
_c2003.
300 _axx, 256p., ind.
_c27 cm x 21 cm
365 _aUSD
_b25
_d00
541 _d2004-01-11
650 _aadvertising education
650 _aattitudes
650 _achildren and adolescents
650 _aconsumer and customer characteristics
650 _aconsumer behaviour
650 _aconsumer response to online advertising
650 _acorporate credibility
650 _acreativity
650 _agender role and portrayals
650 _ahealth related issues
650 _ahumor in advertising
650 _aIMC
650 _ainteractivity on the web
650 _amedia issues
650 _aresearch
942 _cBK
_2ddc
999 _c3886
_d3886