000 | 01029nam a2200337Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0931030277 | ||
082 |
_a659.1072 _bPRO |
||
100 | _aCarlson, Les (ed.) | ||
245 | 0 | _aProceedings of the 2003 conference of the american academy of advertising | |
260 |
_aNew York: _bAmerican Academy of Advertising, _c2003. |
||
300 |
_axx, 256p., ind. _c27 cm x 21 cm |
||
365 |
_aUSD _b25 _d00 |
||
541 | _d2004-01-11 | ||
650 | _aadvertising education | ||
650 | _aattitudes | ||
650 | _achildren and adolescents | ||
650 | _aconsumer and customer characteristics | ||
650 | _aconsumer behaviour | ||
650 | _aconsumer response to online advertising | ||
650 | _acorporate credibility | ||
650 | _acreativity | ||
650 | _agender role and portrayals | ||
650 | _ahealth related issues | ||
650 | _ahumor in advertising | ||
650 | _aIMC | ||
650 | _ainteractivity on the web | ||
650 | _amedia issues | ||
650 | _aresearch | ||
942 |
_cBK _2ddc |
||
999 |
_c3886 _d3886 |