| 000 | 00707nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0971859817 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bPOW |
||
| 100 | _aPowell, Guy R. | ||
| 245 | 0 |
_aReturn on marketing investment : demand more from your marketing and sales investments _cby Guy R. Powell |
|
| 260 |
_aAlbuquerque: _bRPI Press _c2002 |
||
| 300 |
_axv, 154p., app., ind., bib. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1009 |
||
| 650 | _aaccountability | ||
| 650 | _acosts | ||
| 650 | _amarketing | ||
| 650 | _amarketing as an investment | ||
| 650 | _aromi | ||
| 650 | _aselling | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c3942 _d3942 |
||