000			00831nam a2200337Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0071127291
082			_a658.84 _bDIR
100			_aNash, Edward L. (ed.)
245		4	_aThe direct marketing handbook
250			_a2nd ed.
260			_aSingapore: _bMcGraw Hill Inc., _c1992.
300			_axxxiii, 827p., ind. _c24 cm x 16 cm
365			_aINR _b828.34 _d00
541			_d1994-08-27
650			_aanalysis
650			_aapplications
650			_abroadcast
650			_acustomer loyalty programmes
650			_adatabase
650			_adirect marketing
650			_alaw
650			_amedia
650			_aplanning
650			_aprint
650			_aproduction
650			_astrategy
650			_atactics
650			_atelemarketing
942			_cBK _2ddc
999			_c397 _d397