| 000 | 00777nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a1419502786 | ||
| 041 | _aeng | ||
| 082 |
_a658.8008968073 _bSOT |
||
| 100 | _aSoto, Teresa J. | ||
| 245 | 0 |
_aMarketing to hispanics : a strategic approach to assessing and planning your initiative _cby Teresa J. Soto |
|
| 250 | _a1st ed. | ||
| 260 |
_aChicago: _bKaplan Publishing _c2006 |
||
| 300 |
_axii, 259p., app., bib., ref., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b560 |
||
| 650 | _acase studies | ||
| 650 | _aconsumer | ||
| 650 | _ahispanic American consumers | ||
| 650 | _amarketing | ||
| 650 | _aorganisation aligned | ||
| 650 | _aUnited States | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c4012 _d4012 |
||