000			00754nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a1419523007
041			_aeng
082			_a659.2 _bLIP
100			_aLipe, Jay
245		0	_aStand out from the crowd : secrets to crafting a winning company identity _cby Jay Lipe
260			_aChicago: _bKaplan Publishing _c2006
300			_avii, 263p., glos., ind. _c23 cm x 18 cm
365			_aINR _b624
650			_acompany needs a well crafted identity
650			_acorporate image
650			_amanagement
650			_amarket touch points
650			_amarketing
650			_astrategic factors
650			_awriting word
942			_2Dewey Decimal Classification _cBK
999			_c4021 _d4021