| 000 | 00960nam a2200289Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a1557384274 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bRAN |
||
| 100 | _aRandazzo, Sal | ||
| 245 | 0 |
_aMythmaking on Madison Avenue : how advertisers apply the power of myth and symbolism to create leadership brands _cby Sal Randazzo |
|
| 260 |
_aChicago: _bProbus Publishing Co. _c1993 |
||
| 300 |
_axiii, 289p., ref., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b252 |
||
| 650 | _aadvertising brand name products | ||
| 650 | _aadvertising psychological aspects | ||
| 650 | _aadvertising social aspects | ||
| 650 | _abrand | ||
| 650 | _abrand mythologies | ||
| 650 | _abuilding brand mythologies | ||
| 650 | _afemale mythologies | ||
| 650 | _amaintaining brand mythologies | ||
| 650 | _amale mythology | ||
| 650 | _asymbolism in advertising | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c4032 _d4032 |
||