000			01020nam a2200349Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a1558500170
041			_aeng
082			_a658.8 _bKEN
100			_aKennedy, Dan S.
245		4	_aThe ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects _cby Dan S Kennedy
260			_aHolbrook: _bBob Adams Inc _c1991
300			_a188p, app. _c24 cm x 15 cm
365			_aINR _b1328.26
650			_aadvertising
650			_acase
650			_acustomer value
650			_adirect marketing
650			_aforward
650			_ahiring and firing
650			_amalibuism
650			_amarketing
650			_anew marketing
650			_aright message
650			_asales promotion
650			_asales syrge
650			_astrategies
650			_atargets
650			_aUnited States
942			_2Dewey Decimal Classification _cBK
999			_c4038 _d4038