| 000 | 00844nam a2200277Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0071152091 | ||
| 041 | _aeng | ||
| 082 |
_a658.848 _bCAT |
||
| 100 | _aCateora, Philip R. | ||
| 245 | 0 |
_aInternational Marketing _cby Philip R. Cateora |
|
| 250 | _a9th ed. | ||
| 260 |
_aChicago: _bIrwin _c1997 |
||
| 300 |
_axxiii, 772p., ind. _c25 cm x 20 cm |
||
| 365 |
_aINR _b693.57 |
||
| 490 | _aMcGraw-Hill International edition - marketing series | ||
| 650 | _aassessing opportunities | ||
| 650 | _acorporate context of marketing | ||
| 650 | _acultural environment | ||
| 650 | _aglobal market | ||
| 650 | _ainternational business enterprise | ||
| 650 | _ainternational marketing | ||
| 650 | _amarketing strategies | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c411 _d411 |
||