| 000 | 00662nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a1576872041 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bROB |
||
| 100 | _aRoberts, Kevin | ||
| 245 | 4 |
_aThe future beyond brands lovemarks _cby Kevin Roberts foreword A. G. Lafley |
|
| 260 |
_aNew York: _bPower House Books _c2004 |
||
| 300 |
_a221p., ind. _c25 cm x 20 cm |
||
| 365 |
_aINR _b1309 |
||
| 650 | _aadvertising | ||
| 650 | _abrand name product | ||
| 650 | _aforecasting | ||
| 650 | _amarketing | ||
| 650 | _atrademarks emotional rescue | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c4115 _d4115 |
||