| 000 | 00910nam a2200313Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a1578512492 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bHIL |
||
| 100 | _aHill, Sam | ||
| 245 | 4 |
_aThe infinite asset : managing brands to build new value _cby Sam Hill and Chris Lederer foreword by Kevin Lane Keller |
|
| 260 |
_aNew Delhi: _bHarperCollins Publishers India Pvt. Ltd. _c2001 |
||
| 300 |
_axii, 238p., notes, ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1394 |
||
| 650 | _aamalgamation | ||
| 650 | _abrand | ||
| 650 | _abrand portfolio | ||
| 650 | _acase studies | ||
| 650 | _aco branding | ||
| 650 | _amanagement | ||
| 650 | _aover branding | ||
| 650 | _apartitioning | ||
| 650 | _apruning | ||
| 650 | _arepositioning | ||
| 650 | _ascalling | ||
| 700 | _aLederer, Chris | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c4134 _d4134 |
||