000			00909nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a1580622224
041			_aeng
082			_a658.802 _bSCH
100			_aSchulz, Eric
245		4	_aThe marketing game : how the world's best companies play to win _cby Eric Schulz
260			_aHolbrook: _bAdams Media Corporation _c2000
300			_axiv, 290p., ind. _c24 cm x 16 cm
365			_aINR _b1012.5
650			_aadvertising
650			_abranding
650			_aconsumer communication
650			_aconsumer research
650			_adecision making
650			_amanagement games
650			_amarketing
650			_amarketing cornerstones
650			_anew products
650			_apackaging
650			_aprice
650			_apromotion
650			_apublic relations
942			_2Dewey Decimal Classification _cBK
999			_c4166 _d4166