000 00840nam a2200277Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a1581152833
041 _aeng
082 _a658.5752
_bBOR
100 _aBorja de Mozota, Brigitte
245 0 _aDesign management : using design to build brand value and corporate innovation
_cby Brigitte Borja de Mozota
260 _aNew York:
_bAllworth Press
_c2003
300 _avi, 282., bib., ind.
_c23 cm x 15 cm
365 _aINR
_b1187
650 _adesign and business performance
650 _adesign firm
650 _adesign history
650 _adesign industrial
650 _adesign value
650 _ainnovation
650 _amanufacturing processes
650 _amarketing
650 _astrategy
942 _2Dewey Decimal Classification
_cBK
999 _c4169
_d4169