000			00832nam a2200277Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a1591391962
041			_aeng
082			_a658.8 _bNUN
100			_aNunes, Paul
245		0	_aMass affluence : 7 new rules of marketing to today's consumer _cby Paul Nunes and Brian Johnson
260			_aBoston: _bHarvard Business School Publishing _c2004
300			_axvii, 269p., notes, ind. _c24 cm x 17 cm
365			_aINR _b1377.7
650			_aaffluent consumers
650			_aconsumer behavior
650			_aconsumer satisfaction
650			_aconsumers
650			_acustomer reach
650			_amarketing
650			_aproduct management
650			_aUnited States
700			_aJohnson, Brian
942			_2Dewey Decimal Classification _cBK
999			_c4201 _d4201