000			00759nam a2200265Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a1591840279
041			_aeng
082			_a658.8343 _bATK
100			_aAtkin, Douglas
245		4	_aThe culting of brands : when customers become true believers _cby Douglas Atkin
260			_aNew York: _bPenguin Group _c2004
300			_axix, 230p., notes, bib., ind. _c24 cm x 16 cm
365			_aINR _b969
650			_abrand name products
650			_acult in born
650			_acustomer loyalty
650			_aidentity (Psychology)
650			_amanagement
650			_amarketing
650			_asymbolism
650			_atension
942			_2Dewey Decimal Classification _cBK
999			_c4226 _d4226