| 000 | 00771nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a1591840783 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bWIP |
||
| 100 | _aWipperf�rth, Alex | ||
| 245 | 0 |
_aBrand hijack : marketing without marketing _cby Alex Wipperf�rth |
|
| 260 |
_aNew York: _bPenguin Group _c2005 |
||
| 300 |
_avii, 280p., notes, ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1247.5 |
||
| 650 | _abrand choice | ||
| 650 | _abrand loyalty | ||
| 650 | _abrand name products | ||
| 650 | _aconsumer behavior | ||
| 650 | _amarketing | ||
| 650 | _amarketing without marketing | ||
| 650 | _apublic property | ||
| 650 | _atrible marketing | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c4230 _d4230 |
||