000			00718nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a184116061
041			_aeng
082			_a659.1 _bMCD
100			_aMcDonald, Colin
245		0	_aTracking advertising and monitoring brands _cby Colin McDonald
260			_aOxford: _bAdmap Publication _c2000
300			_a53p., bib. _c30 cm x 21 cm
365			_aINR _b3222
650			_aadvertising measures
650			_abehavioural measures
650			_abrand commitment
650			_abrand measures
650			_atrack brands
650			_atracking frequency
650			_atracking studies
942			_2Dewey Decimal Classification _cBK
999			_c4287 _d4287