| 000 | 00721nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a1841160768 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bBUC |
||
| 100 | _aBuck, Stephan | ||
| 245 | 0 |
_aAdvertising and the long-term success of the premium brand _cby Stephan Buck foreword by Martin sorrell |
|
| 260 |
_aWashngton: _bWorld Advertising Research Center _c2001 |
||
| 300 |
_a36p., bib. _c30 cm x 21 cm |
||
| 365 |
_aINR _b5347.5 |
||
| 650 | _aadvertising | ||
| 650 | _abrand | ||
| 650 | _abrand success | ||
| 650 | _aEDLP | ||
| 650 | _aFMCG advertising | ||
| 650 | _avoiceshare vs. marketshare | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c4290 _d4290 |
||