000			01014nam a2200337Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a1841160814
041			_aeng
082			_a658.827 _bFRA
100			_aFranzen, Giep
245		4	_aThe mental world of brands : mind, memory and brand success _cby Giep Franzen and Margot Bouwman forward by Wendy Gordan
260			_aOxfordshire: _bWorld Advertising Research Centre _c2001
300			_axix, 466p., app., bib., ind. _c24 cm x 17 cm
365			_aINR _b2285.2
650			_aassociative network
650			_aattitudes
650			_abehavioural tendencies
650			_abrain and memory
650			_abrand awareness
650			_abrand meanings
650			_abrands
650			_aemotions
650			_aholistic brand research
650			_apositioning
650			_arelationships
650			_arepresentation
650			_aresearch
700			_aBouwman, Margot
942			_2Dewey Decimal Classification _cBK
999			_c4291 _d4291