000			00776nam a2200265Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a1841160903
041			_aeng
082			_a658.827 _bRIJ
100			_aRijkenberg, Jan
245		0	_aConcepting : creating successful brands in a communication oriented era _cby Jan Rijkenberg
260			_aOxfordshire: _bWorld Advertising Research Center _c2001
300			_a120p., ind. _c21 cm x 30 cm
365			_aINR _b
650			_abrand development
650			_acommunication
650			_acompetetion
650			_aexisting markets
650			_amanagement phylosophy
650			_amarket
650			_amarket shares
650			_aold brands
942			_2Dewey Decimal Classification _cBK
999			_c4292 _d4292