000			00927nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0071244336
041			_aeng
082			_a658.575 _bCRA
100			_aCrawford, Merle
245		0	_aNew products management _cby Merle Crawford and Anthony Di Benedetto
250			_a8th ed.
260			_aNew York: _bMcGraw-Hill Companies _c2006
300			_axx, 540p., bib., app., ind. _c23 cm x 19 cm
365			_aINR _b1458.56
490			_aMcGraw-Hill/Irwin series in marketing
650			_aconcept generation
650			_aconcept testing
650			_adesign
650			_adevelopment
650			_alaunch
650			_amanagement
650			_amarket testing
650			_anew products
650			_aproduct protocol
650			_asales forecasting
700			_aDi Benedetto, Anthony
942			_2Dewey Decimal Classification _cBK
999			_c434 _d434