000			00854nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a007134795X
041			_aeng
082			_a658.827 _bKNA
100			_aKnapp, Duane E.
245		4	_aThe brand mindset : how companies like Starbucks. Whirlpool, and Hallmark Became genuine brands and other secrets of branding success _cby Duane E. Knapp
260			_aNew York: _bMcGraw Hill _c2000
300			_axxiii, 277p., notes, ind. _c24 cm x 6 cm
365			_aINR _b1180.13
650			_aadvantage
650			_aassessment
650			_ablueprint
650			_abrand strategy
650			_abranding
650			_abrandmindst
650			_aculturalization
650			_aequity
650			_apromotion
650			_atools
942			_2Dewey Decimal Classification _cBK
999			_c437 _d437