000			00775nam a2200241Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a1870562089
082			_a659.111 _bADV
100			_aBaker, Chris (ed.)
245		0	_aAdvertising works 7 : papers from the IPA advertising effectiveness awards, Institute of Practioners in Advertising, 1992
260			_aOxfordshire: _bPTC Pub. Ltd. _c1992
300			_axxxi, 421p., ind. _c25 cm x 17 cm
365			_aGBP _b40 _d00
541			_d1997-02-04
650			_aestablished consumer goods services
650			_aEuropean
650			_alonger broader effects
650			_amarketing award for innovation
650			_anew consumer goods services
650			_asamll budgets
650			_aspecial
942			_cBK _2ddc
999			_c4414 _d4414