000			00806nam a2200277Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a1870562887
041			_aeng
082			_a659.1072 _bFRA
100			_aFranzen, Giep
245		0	_aAdvertising effectiveness: findings from empirical research _cby Giep Franzen
260			_aOxfordshire: _bAdmap Publications _c1997
300			_axi, 260p., ind. _c24 cm x 16 cm
365			_aINR _b1719.7
650			_aadvertising effects
650			_aadvertising processing
650			_aagenda-setting
650			_aATR process
650			_abrand loyalty
650			_acommunication society
650			_ahumour works
650			_aliking advertising
650			_apersuasion
942			_2Dewey Decimal Classification _cBK
999			_c4417 _d4417