000 | 01061nam a2200373Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0071361146 | ||
041 | _aeng | ||
082 |
_a658.83 _bGRO |
||
100 | _aGrossinckle, Joshua | ||
245 | 4 |
_aThe handbook of online marketing research _cby Joshua Grossinckle and Oliver Raskin |
|
260 |
_aNew York: _bMcGraw Hill, Inc. _c2000 |
||
300 |
_axxi, 433p., glos, ind. _c24 cm x 16 cm |
||
365 |
_aINR _b1925.59 |
||
650 | _adata collection | ||
650 | _adevelopment | ||
650 | _aexisting online products | ||
650 | _amarket research | ||
650 | _amarketing | ||
650 | _anew product concepts | ||
650 | _aonline marketing research | ||
650 | _aqualitative | ||
650 | _aquantitative | ||
650 | _aquastionnaire design | ||
650 | _aresearch process | ||
650 | _asampling | ||
650 | _asecondary | ||
650 | _asegmentationcompetition | ||
650 | _atesting | ||
650 | _atracking | ||
700 | _aRaskin, Oliver | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c443 _d443 |