000 01061nam a2200373Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0071361146
041 _aeng
082 _a658.83
_bGRO
100 _aGrossinckle, Joshua
245 4 _aThe handbook of online marketing research
_cby Joshua Grossinckle and Oliver Raskin
260 _aNew York:
_bMcGraw Hill, Inc.
_c2000
300 _axxi, 433p., glos, ind.
_c24 cm x 16 cm
365 _aINR
_b1925.59
650 _adata collection
650 _adevelopment
650 _aexisting online products
650 _amarket research
650 _amarketing
650 _anew product concepts
650 _aonline marketing research
650 _aqualitative
650 _aquantitative
650 _aquastionnaire design
650 _aresearch process
650 _asampling
650 _asecondary
650 _asegmentationcompetition
650 _atesting
650 _atracking
700 _aRaskin, Oliver
942 _2Dewey Decimal Classification
_cBK
999 _c443
_d443