000			00788nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a1900617005
082			_a658.827 _bBRA
100			_aPerrier, Raymond (ed.)
245		0	_aBrand valuation
260			_aLondon: _bPremier Books _c1997
300			_axi, 236p., app., bib., ind. _c25 cm x 18 cm
365			_aINR _b10670.9 _d00
541			_d2009-12-08
650			_abrand
650			_abrand monetisation
650			_abrand name
650			_abrand strength analysis
650			_abrand valuation
650			_abranding
650			_abrands intellectual property
650			_aforecasting for brand
650			_amarketing resource
650			_amergers and acquisition
710			_aInterbrand
942			_cBK _2ddc
999			_c4469 _d4469