| 000 | 00702nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0071362932 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bDAL |
||
| 100 | _aD'alessandro, David F. | ||
| 245 | 0 |
_aBrand war fare : 10 rules for building the killer brand _cby David F. D'alessandro |
|
| 260 |
_aNew York: _bMcGraw-Hill _c2001 |
||
| 300 |
_axviii, 185p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1235 |
||
| 650 | _aadvertising | ||
| 650 | _abrand | ||
| 650 | _abrand massage | ||
| 650 | _aconsumer | ||
| 650 | _adestroy | ||
| 650 | _adistributors | ||
| 650 | _asponsorships | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c447 _d447 |
||