000 00615nam a2200217Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a1902433165
041 _aeng
082 _a658.8
_bPOR
100 _aKnight, Don
245 4 _aThe brand management audit
_cby Don Knight
260 _aCambridge:
_bCambridge Strategy Publications
_c2001
300 _a57p.
_c28 cm x 20 cm
365 _aINR
_b35040
490 _aThe portfolio of marketing audits
650 _abrand identities
650 _abrand management
650 _ainterviews
942 _2Dewey Decimal Classification
_cBK
999 _c4472
_d4472