| 000 | 01077nam a2200337Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0071363661 | ||
| 041 | _aeng | ||
| 082 |
_a658.84 _bHUG |
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| 100 | _aHughes, Arthur Middleton | ||
| 245 | 4 |
_aThe customer loyalty solution : what works and what doesn't in customer loyalty programs _cby Arthur Middleton Hughes |
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| 260 |
_aNew York: _bMcGraw Hill _c2003 |
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| 300 |
_axix, 364p., ind. _c24 cm x 16 cm |
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| 365 |
_aINR _b1464.55 |
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| 650 | _acommunication power | ||
| 650 | _acomputing lifetime value | ||
| 650 | _acustomer loyalty programs | ||
| 650 | _acustomer response | ||
| 650 | _acustomer services | ||
| 650 | _adatabase marketing | ||
| 650 | _adatabase marketing work catalogers | ||
| 650 | _afarewell to the reader | ||
| 650 | _afinding loyal customers | ||
| 650 | _amanagement | ||
| 650 | _amarketing to customer segments | ||
| 650 | _amirage of CRM | ||
| 650 | _aprofile marketing | ||
| 650 | _aselling on the web | ||
| 942 |
_2Dewey Decimal Classification _cBK |
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| 999 |
_c448 _d448 |
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