000			01137nam a2200421Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0071364153
041			_aeng
082			_a658.82721 _bMAR
100			_aMark, Margaret
245		4	_aThe hero and the outlaw : building extraordinary brands through the power of archetypes _cby Margaret Mark and Carol S. Pearson
260			_aNew York: _bMcGraw Hill Inc. _c2001
300			_axiii, 384p., ind. _c24 cm x 16 cm
365			_aINR _b1227.54
650			_abrand name products
650			_abrand story
650			_acaregiver
650			_acreator
650			_adeeper waters
650			_aexplorer
650			_ahero
650			_ainnocent
650			_ajester
650			_aleaving legacy
650			_alover
650			_amagician
650			_amarketing
650			_aoutlaw
650			_apositioning brand
650			_apostmodern marketing
650			_aproduct management
650			_aregular guy
650			_aruler
650			_asage
700			_aPearson, Carol S.
942			_2Dewey Decimal Classification _cBK
999			_c449 _d449