000			00744nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0071372229
041			_aeng
082			_a658.8 _bPAR
100			_aParry, Mark E.
245		0	_aStrategic marketing management _cby Mark E. Parry
260			_aNew York: _bMcGraw-Hill Companies, Inc. _c2001
300			_aix, 275p., ind. _c24 cm x 16 cm
365			_aINR _b1497.5
650			_aanalyzing customer benefits
650			_acustomer decision maps
650			_aexternal influences
650			_apersonal values
650			_aproduct management
650			_astrategic marketing
650			_astrategic planning
942			_2Dewey Decimal Classification _cBK
999			_c452 _d452