000			01362nam a2200457Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0071395229
041			_aeng
082			_a658.802 _bHIE
100			_aHiebing, Roman G.
245		4	_aThe one-day marketing plan : organizing and completing a plan that works _cby Roman G. Hiebing and Scott W. Cooper
250			_a3rd ed.
260			_aNew York: _bMcGraw-Hill _c2003
300			_axx, 323p., ind. _c28 cm x 22 cm
365			_aINR _b1060
650			_aadvertising media
650			_aadvertising message
650			_abrand positioning
650			_abusiness review
650			_acommunication goals
650			_adistribution
650			_ainternet media
650			_amanagement
650			_amarketing
650			_amarketing budget
650			_amarketing strategies
650			_amerchandising
650			_apersonal selling service
650			_aprepare a business review
650			_apricing
650			_aproblems and opportunities
650			_aproduct naming packaging
650			_apromotion/events
650			_apublic relations
650			_asales objectives
650			_astrategic planning
650			_atarget markets and marketing objectives
700			_aCooper, Scott W.
942			_2Dewey Decimal Classification _cBK
999			_c457 _d457