000			01148nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0071416625
041			_aeng
082			_a658.8 _bSCH
100			_aSchultz, Don
245		0	_aIMC the next generation : five steps for delivering value and measuring returns using marketing communication _cby Don Schultz and Heidi Schultz
260			_aNew York: _bMcGraw Hill _c2003
300			_axxiii, 408p., notes, ind. _c24 cm x 16 cm
365			_aINR _b1953.56
650			_abehaviour
650			_abrand name product
650			_abuilding share value into the future
650			_abusiness communication
650			_acommunication tactic to profit building strategy
650			_acustomer investment
650			_acustomer services
650			_adetermine financial values of customers and customer group
650			_aidentifying customers and prospects
650			_ainvestment short term and long term
650			_amarketing
650			_aplanning messages and incentives
700			_aSchultz, Heidi
942			_2Dewey Decimal Classification _cBK
999			_c458 _d458