000			00707nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a47142966X
041			_aeng
082			_a659.1 _bZYM
100			_aZyman, Sergio
245		4	_aThe end of advertising as we know it _cby Sergio Zyman and Armin Brott
260			_aNew Delhi: _bExcell Books _c2002
300			_a239p., ind. _c22 cm x 15 cm
365			_aINR _b687.7
650			_aadvertising
650			_acelebrity endorsers
650			_afree media
650			_apackaging matters
650			_asponsor
650			_atraditional advertising
700			_aBrott, Armin
942			_2Dewey Decimal Classification _cBK
999			_c4603 _d4603