000 00905nam a2200289Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a8120301722
041 _aeng
082 _a658.8342
_bBEN
100 _aBennett, Peter D.
245 0 _aConsumer Behaviour
_cby Peter D. Bennett and Harold H. kassarjian
260 _aNew Delhi:
_bPrentice - Hall India Pvt Ltd.
_c1993
300 _ax, 134p., ind.
_c22 cm x 15 cm
365 _aINR
_b35
490 _aPrentice-Hall Foundations of Marketing Series
650 _aattitudes and attitute change
650 _aclass and culture
650 _aconsumer behaviour
650 _aeconomics of consumption
650 _agroup influences
650 _alearning to consume
650 _amotivation and personality
650 _aperception
700 _aKassarjian, Harold H.
942 _2Dewey Decimal Classification
_cBK
999 _c4623
_d4623