| 000 | 01071nam a2200301Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8120312457 | ||
| 041 | _aeng | ||
| 082 |
_a658.809 _bREE |
||
| 100 | _aReeder, Robert R. | ||
| 245 | 0 |
_aIndustrial marketing : analysis, planning and control _cby Robert R. Reeder, Edward G. Brierty and Betty H. Reeder |
|
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi: _bPrentice-Hall of India Pvt. Ltd. _c1991 |
||
| 300 |
_axvi, 670p., cases, ind. _c23 cm x 17 cm |
||
| 365 |
_aINR _b225 |
||
| 650 | _adimensions of industrial marketing | ||
| 650 | _aformulating pricing policies | ||
| 650 | _aformulating product planning | ||
| 650 | _aformulating product strategy | ||
| 650 | _ainternational industrial marketing | ||
| 650 | _amarketing communication planning | ||
| 650 | _aorganisational buying and buyer behaviour | ||
| 650 | _astrategy formulation in the industrial marketing | ||
| 700 | _aBrierty, Edward G. | ||
| 700 | _aReeder, H. Betty | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c4666 _d4666 |
||