000			01200nam a2200421Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8120316789
041			_aeng
082			_a658.800926 _bSRI
100			_aSrinivasan, R.
245		0	_aCase studies in marketing : the indian context _cby R. Srinivasan
260			_aNew Delhi: _bPrentice-Hall of India Pvt., Ltd. _c2000
300			_axiv, 217p. _c24 cm x 16 cm
365			_aINR _b150
650			_aAce Designers
650			_aBharat earth Movers Limited (BEML)
650			_aBharat HeavyElectricals Limited (BHEL)
650			_aBPL Colour Television
650			_acase
650			_aCredit Card
650			_aEast West Air Lines
650			_aGovernment Electric Factory Limited
650			_aHMT
650			_aHotel Taj
650			_aIDE
650			_aIndian Garments
650			_aKSTDC
650			_amarketing
650			_aMysore Sales International Limited
650			_aOil Seeds
650			_aRAMMS
650			_aservices marketing
650			_asterling holiday resorts
650			_aThomas Cook
650			_aWipro Infotech
942			_2Dewey Decimal Classification _cBK
999			_c4686 _d4686