000 00837nam a2200277Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a8120322592
041 _aeng
082 _a658.80965811498
_bAND
100 _aAndreasen, Alan R.
245 0 _aStrategic marketing for nonprofit organisations
_cby Alan R. Andreasen and Philip Kotler
250 _a3rd ed.
260 _aNew Delhi:
_bPrentice hall of India Private Limited
_c2003
300 _avii, 536p., ind.
_c24 cm x 18 cm
365 _aINR
_b295
650 _acontrolling
650 _acustomer orientation
650 _adesigning the marketing mix
650 _adevelopment
650 _aplanning and organisation
650 _aresources
650 _astrategy
700 _aKotler, Philip
942 _2Dewey Decimal Classification
_cBK
999 _c4705
_d4705