000 | 00837nam a2200277Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a8120322592 | ||
041 | _aeng | ||
082 |
_a658.80965811498 _bAND |
||
100 | _aAndreasen, Alan R. | ||
245 | 0 |
_aStrategic marketing for nonprofit organisations _cby Alan R. Andreasen and Philip Kotler |
|
250 | _a3rd ed. | ||
260 |
_aNew Delhi: _bPrentice hall of India Private Limited _c2003 |
||
300 |
_avii, 536p., ind. _c24 cm x 18 cm |
||
365 |
_aINR _b295 |
||
650 | _acontrolling | ||
650 | _acustomer orientation | ||
650 | _adesigning the marketing mix | ||
650 | _adevelopment | ||
650 | _aplanning and organisation | ||
650 | _aresources | ||
650 | _astrategy | ||
700 | _aKotler, Philip | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c4705 _d4705 |