| 000 | 01633nam a2200469Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0072536861 | ||
| 041 | _aeng | ||
| 082 |
_a658.83420973 _bCON |
||
| 245 | 0 |
_aConsumer behaviour : building marketing strategy _cby Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee |
|
| 250 | _a9th ed. | ||
| 260 |
_aNew Delhi: _bTata McGraw-Hill Publishing Company Limited _c2004 |
||
| 300 |
_axxv, 867p., ill., bib., ref. _c27 cm x 18 cm |
||
| 365 |
_aINR _b499 |
||
| 650 | _aattitudes and influencing attitudes | ||
| 650 | _abrand image | ||
| 650 | _acase studies | ||
| 650 | _achanging american society : values | ||
| 650 | _aconsumer behavior | ||
| 650 | _aconsumer behavior | ||
| 650 | _aconsumer behaviour and marketing regulations | ||
| 650 | _aconsumer decision process | ||
| 650 | _across-cultural variations in consumer behaviour | ||
| 650 | _aexternal influences | ||
| 650 | _afamilies and household | ||
| 650 | _aglobal cultures | ||
| 650 | _ainformation search | ||
| 650 | _ainternal influences | ||
| 650 | _alearning, memory and product positioning | ||
| 650 | _amarket surveys | ||
| 650 | _amarketing strategy | ||
| 650 | _amotivation, personality,and emotion | ||
| 650 | _aorganizations as consumer | ||
| 650 | _aoutlet selection and purchase | ||
| 650 | _aperception | ||
| 650 | _apostpurchase processes, customer satisfaction, customer commitment | ||
| 650 | _aself concept and lifestyle | ||
| 650 | _asub cultures | ||
| 650 | _aUnited States | ||
| 942 |
_2Dewey Decimal Classification _cBK |
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| 999 |
_c472 _d472 |
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